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Alfa Bank 4D | Christie

August 29, 2013 – 00:35

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Alfa Bank 4D - The largest 4D projection mapping in the world

81 Christie projectors achieve the largest 4D projection mapping in the world

On September 4, Moscow City Day, the capital hosted an event unique visual: Alfa-Show 4D, a magnificent spectacle of video projection on the Sparrow Hills dedicated to the 20th anniversary of Alfa-Bank. For half an hour, the facade of the main building of Moscow State University has become a giant screen from 25, 500 square meters, with a multitude of spectators (almost 800, 000 people) who attended the party and attended an audiovisual show of rare beauty.

Alfa-Show 4D was developed by Alfa-Bank, the largest private bank in Russia, to celebrate its 20th anniversary. Viktor Shkipin, Marketing Director of Alfa-Bank, said the bank has a long tradition of organizing magnificent parties, including the exhibition of Russian star. "The choice of the means to celebrate the anniversary of Alfa-Bank was not random. We consider our bank as the most technologically advanced in Russia, so we chose the most technologically advanced available today for a public event: a large video projection multi-dimensional, "said Viktor.

The show was designed by the famous director David Atkins, a respected organizer of public events, and his company, David Atkins Enterprises (DAE). Atkins has produced some of the most largest and most famous in the world: the legendary opening ceremonies for the Olympic Games in Vancouver and Sydney, as well as the Shanghai World Expo and the Asian Games in Doha. This was the first time David in Russia. The event took several months for the preparations.

The technical realization of the visual element of the show was run by ETC, a company with considerable experience in applying their knowledge in mapping large-scale video. The lively presentation of the company have included video mapping of St. Basil's Cathedral as part of the Spasskaya Tower Festival, the Golden Autumn Festival held at the All-Russian Exhibition Centre, and a video projection on the building of the Moscow Hotel as part Jaguar of the show. The international portfolio of ETC also includes works such as the ceremonies for the Doha Asian Games and the Vancouver Winter Olympics, the opening ceremony of the exhibition World Expo in Shanghai, a video projection of the Eiffel Tower as part of the show La Tour est Belle, and many more.

As in their previous work, the team of professionals ETC has used the powerful high-intensity projectors Christie 3-chip DLP. For the Alfa-Show 4D has been used a total of 81 projectors, a record in the field of video mapping. To cover the entire facade, including the aisles, fifteen projectors Christie Roadie HD +30 K with an intensity of the light output of 30, 000 ANSI lumens projectors and 66 Christie Roadster S +20 K with intensity of the light output of 20, 000 ANSI lumens were divided into different groups and installed in towers erected specially for the show. Groups of projectors were installed at different distances and in different angles along the sides of the main building, on the roof of the central portico and in the central engine room in the tallest tower, located about six feet high behind the VIP section of the public.


Apollo Ventura 4000 Overhead Projector, 2000 Lumens, 15 x 23 x 8
CE (Apollo)

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Advice Needed for Projector

Hi - I need some advice. I have an exhibition coming up & I need to project a video animation. I need to use a multi-media projector, but can not afford to buy a new one (& rentals for 1 month are extremely expensive). Does anyone have any ideas of where I can find a great deal or any other alternative for getting this type of equipment for a reasonable price???? Thanks.

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